Black Friday Event Nov 2020
Black Friday (the day following the Thanksgiving Day holiday on the last Thursday in November) is the biggest retail sales day in the United States, often regarded as the unofficial start of the holiday shopping season. Cyber Monday, the Monday after Black Friday, is a 24-hours online shopping event that was created to persuade people to do their shopping online and is now seen as an extension of the Black Friday sales.
Traditionally, retailers would roll out a variety of in-store deals on everything from electronics to toys to kick off the Christmas shopping season, opening the stores as early as 5am. In recent years, however, the shopping frenzy has moved online.
With more and more people choosing to carry out their pre-holiday bargain hunting online eCommerce retailers enjoy an unprecedented opportunity to attract new buyers and increase their sales volume.
Key Black Friday eCommerce insights:
- Black Friday shoppers are more likely to shop online than in-store, with more and more people using mobile devices to complete purchases online.
- eCommerce retailers report up to 240% and 380% increase in revenue on Black Friday and Cyber Monday respectively.
- Compared to a normal sales day, online traffic increases up to 220% on Black Friday and 155% on Cyber Monday.
- All-day or longer period sales events are more effective than flash sales.
- More than 70% of Black Friday desktop shoppers spend their money with retailers who offer free shipping.
- The five-day shopping bonanza is an ideal time for e-retailers to clear their stock.
Capturing a share of the growing Black Friday market represents a huge opportunity for eCommerce retailers on the lookout for new sales angles.
